The Web hosting market has one of the greatest potentials among the services' providers segment. According to most estimation, its annual growth will not descend of the 70% in the 2001-2004 period.

The Web site's externalization, or even of a corporate database system on web, is something that many companies are considering. The reasons commonly used are well known:

Economic: the client avoids costly investments, and the supplier at the same time, takes advantage of scaling economies, to offer an essential service at reduced prices

Technical: the lack of professionals specialized in technology or who would have some knowledge on the same, many times stops projects related to Internet.

Competitive: to enjoy of the latest technologies, conveniently brought up to date in time and form contributes advantages set against the competence, and is a necessary condition for businesses' continuity.

Strategic: the so-called "time to market" usually is a determinant factor when undertaking a Web business. A Web hosting provider can significantly reduce said time

To be an integral Web hosting service provider requires important investments in physical space (Data and Contents' Center), connectivity, equipment, and personnel. Thus, much market's agents who work in projects related to Internet, have to resort to third parties to lodge clients' Web sites.

The hosting resellers' program offers an attractive chance that allows them to face their potential clients as highly capable hosting service providers, while maintaining their autonomy, as well as their exclusive feedback with their clients. Therefore, the agent does not have to identify himself as an InterHost reseller if he does not desire to do so. InterHost supplies the agent with the entire necessary technological backup and services so that he can substantiate a satisfactory offering to the final client - his client. Special events direct by Web.